George Gallup A Guide to Public Opinion Polls. Princeton University Press, 1944. Second printing. xviii/104 pages. Volume, measuring approximately 5.75" x 8", is bound in light reddish brown cloth, with gilt-lettered red spine label bracketed by stamped gold lettering. Book displays very light shelfwear. Binding is sound. Pages are clean and without markings.  "...gives a clear, succint account of the methods employed by the American Insititute of Public Opionin and other opinion-testing agencies, of the problems they face and of the services they render." (from NYT review of July 2, 1944).