Brigitte Veiz Das Oktoberfest: Masse, Rausch und Ritual - Sozialpsychologische Betrachtungen eines Phänomens. Giessen, Germany: Imago Psychosozial-Verlag, 2006. First edition. 9783898064842 333 pages. Softcover volume, measuring approximately 6" x 8.5", is like new. This work is illustrated with color photos. A German-language study of the world's largest beer festival and fair, held annually in Munich. This work explores the social and psychological structure of the festival as a mass event, with chapters devoted to addiction, intoxication and ritual, and numerous interviews with visitors and personnel.