Armand Mattelart, Ariel Dorfman How To Read Donald Duck: Imperialist Ideology in the Disney Comic. International General Editions, 1975. First printing. Translation and introduction by David Kunzle. Originally published in Chile as "Para leer al Pato Donald" (Ediciones Universitarias de Valparaiso, 1971). 0884770036 112 pages. Softcover volume, measuring approximately 7.25" x 10.5", shows light shelfwear. Binding is sound. Text appears in double columns. Unobtrusive ink markings to pages of 64-66, 70-71, 73, 75-76, 82-84, 86-87, 91, 96 (almost entirely one line drawn in margin).  This is a rare first printing of this landmark work of cultural critique "revealing how capitalist ideology operates in our most beloved cartoons. Having survived bonfires, impounding and being dumped into the ocean by the Chilean army, this controversial book is once again back on our shelves. Written and published during the blossoming of Salvador Allende's revolutionary socialism, the book examines how Disney comics not only reflect capitalist ideology, but are active agents working in this ideology's favor. Focusing on the hapless mice and ducks of Disney, curiously parentless, marginalized and always short of cash, Ariel Dorfman and Armand Mattelart expose how these characters established hegemonic ideas about capital, race, gender and the relationship between developed countries and the Third World. A devastating indictment of a media giant, a document of twentieth-century political upheaval, and a reminder of the dark undercurrent of pop culture..." (from publisher's text relating to the 2020 edition)