Rohitashya Chattopadhyay
Understanding India: Cultural Influences on Indian Television Commercials.
New Delhi: Sage Publications India Pvt Ltd, 2014. First edition. 9788132113928 xi/175 pages.
Volume, measuring approximately 5.75" x 8.75", is bound in black cloth, with stamped gilt lettering to spine. Book shows very light shelfwear. Binding is firm. Interior is clean and bright.
"Understanding India: Cultural Influences on Indian Television Commercials" is a book about Indian television commercial production. It focuses on how key production decisions shape a television commercial’s visual language. The larger goal of the book is to delineate the link between this visual language and India’s socio-cultural identity. 
The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. It is, thus, situated at the intersection of interests in marketing and visual culture."